The 4 Types Of Content Marketing Metrics Contentmarketing

The 4 Types Of Content Marketing Metrics Contentmarketing 1. consumption metrics. this is the most fundamental type of content metric, and is unfortunately also the place where many programs both start and end. it’s a critical data point, and is generally easy to derive through google analytics, insights, or similar. the key is to not stop your metrics train at this depot. A) they’re using paid search ads on google and the like to reach new members of their target audience. b) search engine optimization (seo) is an integral part of their content marketing strategy, and they’re aiming to climb the search engine results page (serps). 3. keyword rankings.

A Field Guide To The 4 Types Of Content Marketing Metrics Content marketing metrics are quantitative (numerical) and qualitative (descriptive) data points you can use to evaluate the impact and effectiveness of your content marketing strategy. these metrics include organic search traffic, views, traffic sources, click through rate (ctr), and social shares. among many others. Establishing your content marketing metrics is primarily a matter of aligning with your content strategy goals and business value. the first step is identifying your top measurement priorities and the underlying metrics you require to support them. next, you need to establish performance benchmarks for your analytics. In the top right corner, click on the pen symbol to customize the report. click “ metrics.”. click the “ add metric ” field and enter “bounce rate.”. then, click on the metric once it shows up in the menu. click “ apply ” to save your customization. you’ll now see the bounce rate metric in your report. Type 1: content marketing kpis for brand awareness. these kpis measure the impact of strategies designed for brand visibility and recognition. they track metrics like organic website traffic, page views, backlinks, brand mentions, referral sources, and media coverage.