Product Classification Definition Types Examples Marketing91 Learn how to classify products based on consumer behavior, utility, and characteristics. explore different types of product classifications, such as convenience, shopping, specialty, and unsought goods, with examples and marketing strategies. Product classification is a marketing and business term that categorizes products based on how and why consumers purchase them. these distinctions can change the way companies market their products and affect other aspects of sales, such as pricing and distribution. if you're a marketing or sales professional, it's especially important for you.
Product Classification Definition Types Examples Marketing91 Product classification organizes products into four categories based mostly on consumer buying behavior, similarity to competing brands, and price range. classifying products helps marketing and sales teams develop strategies to target consumer needs. product classifications are not the same as product categories. The three major types of product classification. functional classification: based on the function or utility of a product. e.g., cleaning supplies, cookware, office supplies. end user classification: organizing products based on the target demographic. e.g., kids’ apparel, women’s footwear, senior citizen care products. In marketing, types of products are divided into consumer products and industrial or business products. there’s more, so don’t miss out! 1. consumer products. there are four types of consumer products, and all are classified according to consumer habits, price, and product features: convenience goods. shopping goods. Learn how to define, classify, and position products based on consumer needs and wants. explore the four levels of product (core, actual, augmented, and promised) and the two main types of products (consumer and industrial).
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