Closeout Specialist Overstock Rebrands As The New Bed Bath Beyond "overstock has a great business model with a name that does not reflect its focus on home," jonathan johnson, ceo of the new bed bath & beyond said per npr. "bed bath & beyond is a much loved and. Overstock paid $21.5 million to acquire bed bath & beyond’s intellectual property. karsten moran for the new york times. soon, overstock will become bed bath & beyond — at least in digital.
Overstock Officially Rebrands As Bed Bath Beyond Overstock rode the pandemic driven home wave to great heights, ending fiscal 2020 with revenues of $2.5 billion, up 75% year over year, earning it the number two slot in the national retail. Learn how the rebranding of overstock as bed bath & beyond affects your shopping experience, from clearance deals to new products and services. "bed bath & beyond is a much more powerful, much better known brand than overstock and, despite recent problems, it retains a lot of customer goodwill," he wrote in a note. driving the news: the new bedbathandbeyond launched tuesday, weeks after overstock acquired the bankrupt retailer's intellectual property for $21.5 million in a bankruptcy auction. New york, june 29 (reuters) overstock intends to sunset its company name and rebrand as bed bath & beyond after purchasing that company's intellectual property assets in bankruptcy.
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