Mastering The Art Of Consumer Centric Marketing A Guide To Winning At Before I define human-centric marketing and answer the question "why now?" it makes sense to review why the consumer-centric approach to marketing is falling short: 1 It views people as somewhat At Brand Influence, we've refined the art of authentic key insights that unpack the importance of authentic consumer-centric marketing: Engagement is the new awareness Gen Z skips traditional
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