How To Analyze Facebook Ads Results 3 Metrics To Analyze Track Click the customize columns option to create your own view of the data. in the center of the screen, you’ll see a list of metrics. these are all the metrics that you can add to your custom view. on the right side of your screen will be the list of metrics that are already present in your custom columns. Product price – cost per purchase = profit margin. in this example, you spent $54 on facebook ads last week to sell 10 units. that means your ad spend per unit would be $5.40: $54 ÷ 10 = $5.40. with a product selling for $27 that cost you $5.40 in ad spend, you have a profit margin of $21.60. $27 – $5.40 = $21.60.
How To Easily Analyze Facebook Ad Results With 3 Custom Reports 11. post engagement. post engagement is the total number of reactions, shares, comments, and clicks that your post received. if you're a b testing multiple different ad types, post engagement and ctr are two of your most important metrics to determine how well that specific ad appeals to your target audiences. View meta ads reporting metrics in ads manager. go to ads manager. click campaigns, ad sets or ads. click view charts to open the insights side pane to see a visual representation of your ads performance. if you hover over the campaign, ad set or ad you want to review, the view charts link will appear in a line underneath your selection. Here’s how it works: select the facebook ads reporting template. connect your facebook ads manager and facebook page with dashthis. choose your metrics in preset widget. in just a few seconds, dashthis will import your ads data in the facebook ads dashboard, automatically turning them into charts and graphs. Create the roi snapshot report. on the right hand side of ads manager, there’s a button labeled columns: performance. click it and scroll to the bottom of the drop down menu to select customize columns. in the pop up window that appears, 18 columns are automatically selected for you on the right hand side.
How To Easily Analyze Facebook Ad Results With 3 Custom Reports Here’s how it works: select the facebook ads reporting template. connect your facebook ads manager and facebook page with dashthis. choose your metrics in preset widget. in just a few seconds, dashthis will import your ads data in the facebook ads dashboard, automatically turning them into charts and graphs. Create the roi snapshot report. on the right hand side of ads manager, there’s a button labeled columns: performance. click it and scroll to the bottom of the drop down menu to select customize columns. in the pop up window that appears, 18 columns are automatically selected for you on the right hand side. You can measure this by looking at two key performance indicators (kpis): reach: the number of people who saw your content. for example, if your instagram ad was shown to 100 instagram users, your reach would be 100. impressions: the number of times people saw your content, even if the same person saw the ad multiple times. 8 facebook ads key metrics. here is a list of eight key metrics to analyze facebook ad campaigns: 1. reach. reach – the number of unique users who saw the ad. the reach metric in facebook ads analytics shows how many people saw your ad at least once, regardless of whether they engaged with it or not.
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