Measuring Performance In the top right corner, click on the pen symbol to customize the report. click “ metrics.”. click the “ add metric ” field and enter “bounce rate.”. then, click on the metric once it shows up in the menu. click “ apply ” to save your customization. you’ll now see the bounce rate metric in your report. 7 marketing kpis to help you measure success. 1. impressions. impressions are the number of times your ad or organic content is displayed or viewed—regardless of whether it garners clicks. while this kpi doesn’t reflect how many customers engage with your content, it helps boost brand awareness.
How To Measure Content Marketing Success 3 content measurement components. the three main components to measure, evaluate, and optimize the performance of your content marketing initiatives include: deciding what to track. tracking, measuring, and managing the data. finding actionable insights. Include other content marketing metrics that matter to your team and stakeholders. 1. website engagement metrics. website engagement metrics, like the example above from google analytics, indicate how visitors experience your site content. these metrics offer a helpful overview of page traffic and on page engagement. Return on investment. for each piece of content x in campaign c, take the $ amount of revenue generated (a sales metric) by content x and divide it by the ($ production cost for x $ distribution cost for x) (a production metric). if the ratio is greater than 1, your content was profitable from a sales perspective. There’s a long list of metrics that you can track to see how your content is performing. we’ve narrowed it down to 15 so you can have a better understanding of what your team should be keeping an eye on. conversion rates. the interest of the customer. total revenue.
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