Ethical Ai Marketing Responsible Automation For 2024 Artificial Intelligence (AI) is no longer a futuristic concept; it is here, and it is transforming the world around us From chatbots and virtual assistants to sophisticated machine learning The study found that 80% of multinational brands are worried about how their creative and media agencies are using gen AI on their behalf Legal risks (66%), ethical concerns (51%) and potential
Ethical Ai Marketing Responsible Automation For 2024 Nearly two-thirds of brand owners (63%) are already using generative AI in their marketing strategies, according to new research from the World Federation of Advertisers The BrandTech Group announced a series of initiatives aimed at setting guidelines for the ethical use of generative AI Lau: AI will be incorporated into everything and that will accelerate the rate of change AI will enable computer vision, enable robotics, hopefully solve climate change faster, improve synthetic Start with internal pilot projects and develop robust measurement systems to get the most out of AI while mitigating risks
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