Consumer Behavior By Michael R Solomon Used 9780205149957 World Michael r. solomon, phd, is professor of marketing in the haub school of business at saint joseph’s university in philadelphia. before joining the saint joseph’s faculty in the fall of 2006, he was the human sciences professor of consumer behavior at auburn university. before moving to auburn in 1995, he was chair of the department of. Michael “wrote the book” on understanding consumers. literally. hundreds of thousands of business students have learned about marketing from his books including consumer behavior: buying, having, and being the most widely used book on the subject in the world.
Consumer Behaviour Michael R Solomon Nguyб N Sinh Mб ё Foundations of consumer behaviour buying, having, and being: and introduction to consumer behaviour consumer and social well being internal influences on consumer behaviour perception learning and memory motivation and affect the self: mind, gender, and body personality, lifestyles, and values choosing and using. Consumer behavior: buying, having, and being, global edition [paperback] [jan 01, 2000] michael r. solomon. michael r. solomon. published by prentice hall college div, 2000. isbn 10: 1292153105 isbn 13: 9781292153100. There is a newer edition of this item: consumer behavior: buying, having, being mylab marketing with pearson etext access code. $101.42. (23) in stock. for undergraduate and mba courses in consumer behavior. solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute. Michael r. solomon. pearson, 2017 business & economics 601 pages. for courses in consumer behavior. beyond consumer behavior: how buying habits shape identity solomon's consumer behavior: buying, having, and being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives.
Comments are closed.