10 Content Marketing Strategies For Beauty Brands Examples

10 Content Marketing Strategies For Beauty Brands Examples Four beauty brands with incredible content marketing strategies are allure, sephora, byrdie, and l’oréal. historically, brick and mortar sales drove growth within the beauty industry. but, as consumers embraced digital shopping experiences throughout the pandemic, online sales became a significant revenue driver. Influencer marketing is a big part of many brand content strategies, but huda beauty stands out as a leading example. according to analysis from launch metrics, influencers represent the largest share of voice for huda beauty, above owned media. in june 2019, influencers accounted for 81% of the total ‘ media impact value ’ for the brand.

10 Content Marketing Strategies For Beauty Brands Examples 5 glossier’s body hero. glossier has one of the major success stories in digital content marketing. it made its name in the cosmetic industry by identifying a specific consumer base, including beauty fans who preferred natural looks. it provided a consistent tone and voice across different channels. Fenty’s digital launch. in july 2020, lvmh owned beauty brand fenty beauty has unveiled its first ever skincare range, fenty skin. the company – which is owned by rihanna – launched with a 100% digital campaign featuring live chats, skincare tips, and live music from rihanna herself. What you want to achieve most with your beauty brand’s content marketing strategy is the formation of a community around your brand. one of your top priorities with your content should be to encourage engagement, and form interactions with your audience via comments, shares, and dms. be sure to respond to comments and messages quickly, and. Generating engaging videos. the rising use of video content is leading experts to claim that video is projected to account for 80% of all web traffic by 2019. not only is video an increasingly popular format for fashion and beauty brands, but the numbers prove just how effective it is: online shoppers are 64% more likely to buy a product online.